264. How TO Get Better at Self Promotion

If you’ve hesitated to promote yourself and want to learn more self promotion skills, this episode is for you to get better at self promotion.

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Today, we’re tackling a topic that so many smart, talented, and successful women still struggle with: self-promotion.

You’ve built an impressive career, achieved incredible milestones, and yet, when it comes time to talk about your wins—whether it’s in a meeting, on LinkedIn, or even just in a casual conversation—you hesitate.

You’re not alone. In fact, this is one of the most common struggles I see in the women I coach. So, why is it still so hard for us to own our accomplishments with confidence?
Let’s dive in.

First, let me say this: if you struggle with self-promotion, it’s not because you’re not capable—it’s because you’ve been conditioned to self promote.

Think about it:

• Girls are often praised for being “polite” , “modest,” , “quiet” and “humble” while boys are encouraged to “be bold” “to step up” and to“go for it.”

• As we grow, we internalize these messages. So, while confidence in action comes naturally—leading projects, solving problems—confidence in visibility still feels foreign to many of you.

And then, there’s the fear of being judged.

Smart, successful women worry that promoting themselves too much will come across as:

• Arrogant

• Attention-seeking

• Or worse, inauthentic

But here’s the kicker:

Staying quiet doesn’t serve anyone—not you, not your business, not your followers and not the people you could be helping with your expertise.

Now, you might be thinking:
“Do I really need to talk about myself more? Won’t my work speak for itself?”

And I get it.
You want your results to do the talking.
But here’s the truth:
Results only speak if people know they exist.

You could be the best-kept secret in your industry—and that’s not a badge of honor. It’s a missed opportunity.

• When you shrink yourself, you limit your reach.

• When you downplay your wins, you make it harder for others to see your value.

• When you hesitate to share your story, you rob the world of the impact you’re meant to have.

And let’s talk dollars and cents for a second:
Research shows that women are less likely to negotiate for raises or promotions—and that directly affects their earning potential.

 So, how do we move past this?

 How do you promote yourself with confidence and authenticity?

Here are three simple but powerful strategies:

1. Reframe Self-Promotion as Service.
   When you share your wins, you’re not bragging—you’re serving.
   Think about the woman who needs to hear your story—the one who’s feeling stuck, wondering if she can make it.
   By promoting yourself, you give her proof that she can too.  Try this:

Next time you post about a recent win, instead of just stating the achievement, add a takeaway or a tip. 

For example:
Instead of: “Just landed my biggest client yet!”
Say: “Just landed my biggest client yet—by finally implementing this one simple strategy: asking for the sale directly. If you’ve been holding back, here’s your sign to go for it.”

Now, you’re promoting yourself and providing value.

2.  Practice Small, Consistent Visibility.
You don’t have to make grand gestures of self-promotion.
Instead, focus on small, consistent actions:

• Share a win in a team meeting.

• Post a quick reflection on LinkedIn.

• Speak up about your contributions during project updates.

Try this:
This week, challenge yourself to share one win—no matter how small.
It could be as simple as:
“I’m proud of the way I handled a tough conversation today.”

“I’m proud to have gained one follower on Instagram or 1 new subscriber on Youtube.
Visibility is a muscle—you have to exercise it regularly.

3.  Adopt a “Brag Buddy.”
You don’t have to do this alone.
Find a friend, colleague, or coach who will hold you accountable for sharing your wins.

• Text each other your wins
• Practice introducing yourselves with confidence.
• Cheer each other on.

If you feel you can use a little more help with self promotion, simply reach out to me and message me the words IamRemarkable, each month I hold a pitch free workshop to help you practice your self promotion skills. So message me your interest and I’ll let you in on my next workshop.
Try this:
Reach out to one person this week and say:
 “Hey, let’s be brag buddies. Let’s hold each other accountable for sharing our wins.”
You’ll be amazed at how much easier self-promotion feels when you have someone in your corner.

Here’s your reminder:
Self-promotion is not self-centered—it’s self-honoring and it inspire others to do great things.
It’s how you own your brilliance, expand your influence, and inspire others to do the same.

So, let me ask you:
What’s one win you’ll share this week?
Big or small—own it, celebrate it, and let it be seen.

If you found this episode helpful, share it with a friend who needs this reminder. And don’t forget to subscribe and leave a review—it helps more women like you discover this show.

Until next time, keep showing up boldly. You’ve got this.