Patty Dominguez, founder of Positioning to Profit, is a best-selling author, advisor, and contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting as head of Global Agency Strategy, managing just under a billion dollars in marketing spend over her tenure in Corporate America. She now helps service-based entrepreneurs claim their “Category of One” status based on their unique abilities.
Things you will learn in this episode:
- Why is positioning important in building a personal brand?
- What is the difference between positioning and branding?
- What are some foundational principles positioning
- How do you set yourself apart in a super crowded market?
- What are the big brands doing that personal brands are not?
- How to reposition your brand?
- And much more…
Connect with Lucy:
Instagram: https://www.instagram.com/mslucyliu
Facebook: https://www.facebook.com/mslucyliu
Twitter: https://www.twitter.com/mslucyliu
LinkedIn: https://www.linkedin.com/in/mslucyliu
TikTok: https://www.tiktok.com/@mslucyliu
YouTube: https://youtube.com/@mslucyliu
Website: https://www.lucyliucoaching.com
Podcast: https://www.lucyliucoaching.com/podcast
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Connect with Patty Dominguez
Website: https://pattydominguez.com
Instagram:https://www.instagram.com/thepattydominguez
Facebook:https://www.facebook.com/officialpattydominguez
LinkedIn: https://www.linkedin.com/in/pattydominguez
Twitter: https://twitter.com/PattyDominguez_
YouTube: https://www.youtube.com/c/pattydominguez
Pinterest: https://www.pinterest.com/positioningexpert
Lucy Liu is a master life coach helping women uplevel in business and life to confidently live an epic life! She is an unshakable optimist, wife, mom, entrepreneur, workshop facilitator, motivational speaker, best selling author and podcast host of The Lucy Liu Show.
Entrepreneurs & high achievers hire her to see clarity and take quantum leaps FAST. Because most of them are overthinking, scattered and self-doubting. She's best at helping you get unstuck, make faster decisions and fulfill higher potential. Bottom line: not only make more money and impact, but have more fun and live an EPIC life by design.
She has been featured in Medium, VoyageLA, Elephant Journal, ThriveGlobal, South China Morning Post and dozens of other media outlets. 
