Guest featured in this episode:

With over a decade in corporate marketing, Caitlin Strempel mentors companies and CEOs to scale to 7-figure months with her powerful and proprietary formula, the SOUL Marketing Method. She’s the founder of Rising Ranks Digital, an SEO and digital strategy agency that has 100% success record at getting their clients to the top of Google and significantly increasing their bottom line. She believes that in order to become a leader in your industry you first must become visible.

Things you will learn in this episode:

• If you had to sum up SEO in one sentence for beginners what would it be? What exactly is SEO?
• Who needs help and would benefit the most with SEO?
• Can you really get your website to make sales for you while you sleep?
• How can you keep your website updated with fresh content without cranking out new blog posts all the time?
• Does how fast your website load affect your SEO? 
• So I’ve learned that backlinking which are links from another website that point back to your website, are these backlinks important for your SEO? 
• Should the copyright year at the bottom of your website be updated yearly?
• All the time we hear the word “Algorithm” IG algorithm changes all the time. So algorithm is a program used by search engines to determine what results to show when someone types in a query into the search bar. Does Google’s algorithm change or would you say it’s pretty fixed?
• Is SEO only part of the digital strategy you implement for your clients? 
• What were your top lessons learned from working with Google for the past decade?
• What’s your top trick and tip, maybe something that we can try immediately to see an improvement in our rankings?
•  
• and much more…

You’ve probably heard the phrase many times before:

“Do something today that your future self will thank you for.”

What does that really mean?

It means that every single decision that you make today will affect your future. Invest in yourself today and make conscious decisions to learn and improve yourself so that down the road, when you look back on life, you will thank yourself for the decisions that you’ve made today.

When I hear this phrase, it reminds me of my high school job because I absolutely loved my job then and after all these years I’m still happy that I made that choice. This one choice that I am forever grateful for is that instead of working at a clothing store like most kids did that time, I worked part-time at the local bookstore.

Obvious pros of working in a bookstore:

• Cashier experience.
• Sales experience.
• Interpersonal skills.
• Substantial employee discounts on all books & magazines at B&N.
• Free uncorrected versions of upcoming books.
• Free old books & magazines (Not often but there are chances).
• Constant restocking and alphabetizing of books, but I learned a little bit of EVERYTHING scanning through books, and opened up my worldly views.
• I am super thankful because this experience made reading a lifetime hobby for me. 
• Working in an enjoyable environment (the smell of fresh books & patient co-workers who are also passionate about books).
• The fact that everyone who comes in is a super friendly reader (ok maybe 99%).
• For those who aspire to become a writer, there are chances to meet authors and know the industry.
• For those who already published a book, you can recommend your own book to readers.
• Always know what’s best to read because tons of people will come on the same day asking for the book Oprah just recommended.

We all know that our future depends on what we do to our present. So, if you don’t shape your present now, you cannot witness the desired result in your future. What kinds of results do you want in your future life? What seeds are you planting? 

• Invest in yourself! 

• Be who you are.

• Decide what kind of life you want and design it accordingly.

• Keep learning! 

• Get rid of what doesn’t align with your life right now

• Choose who to take with you on your journey in life.

Now that I have this podcast, I am so thankful for my younger elementary school self to have signed up to be a storyteller at the local radio station.

Now that I am an unshakable optimist, I am so thankful for each and every negative circumstance that came into my life to teach me a lesson and practice my resilience. 

Now that I coach amazing women on growing their business, I am so thankful for the naive young me for the failed businesses that I started in the past so I know what doesn’t work and what not to do. 

Now that I have a coaching business, I am so thankful to younger myself for investing in a coach. 

Now to end this episode, I challenge you to make a list of important events that happened in your life and next to them journal out what you have learned and why you are thankful for these experiences. Happy journaling and continue to make decisions and take actions that you will thank yourself for tomorrow. 

Guest featured in this episode:

Heater Desantis is the CEO of Publicity For Good, a PR agency that helps purpose-driven brands get in the media.

Things you will learn in this episode:

• Why is press so important? 

• What is the secret to getting into the media?

• Can a complete newbie get featured in the media?

• What are the criteria for a good story? 

• What type of media outlets do you recommend a beginner to start?

• What are some different ways you can get into the media? 

• What are some things to keep in mind when writing a pitch?

• What do you need to know about pitching to your local TV station?

• And much more!

Guest featured in this episode:

Gabe Cox is the author of Mind Over Marathon, accountability and mental training coach, and host of the Red Hot Mindset podcast.

Things you will learn in this episode:

• Low point in her life

• What negative things she was saying to her self

• What resources helped her along the way

• What’s her favorite word

• What words to keep out of your dictionary

• And much more!

Guest featured in this episode:

Jo Placencio is a blogger and influencer who puts a positive spin on her work. She is the co-founder of Glam Soriee and has been featured in People Magazine three times. She is here to talk about how she grew her followers and influence on Instagram authentically and found her life purpose along the way. 

Things you will learn in this episode:

• Why she started her blog?

• How she grew from 7k on IG to 140k loyal followers in 3 years?

• How she got featured in People Magazine?

• What she thinks contributed the most to her success on the blog?

• How she stays positive? 

• and much more…