Guest featured in this episode:
Michelle Fernandez is a Facebook & Instagram Ads Strategist, a Funnel Expert, and Speaker.
For years, Michelle helped run the social media accounts of major influencers using strategic organic marketing strategies. But noticing the ever-evolving limitations of organic growth – she realized that her organic efforts would need to be amplified by highly converting ads!
So – Michelle poured countless hours into mastering the art of paid advertising and has now shifted her focus entirely to ad and funnel strategy for everyone from local small businesses to multiple 7-figure business owners – spending THOUSANDS of dollars on ads each month at her boutique marketing agency.
Michelle loves the strategizing process that takes place PRIOR to running ads and specializes in helping her clients get crystal clear on their brand identity, messaging, and funnel strategy – so they get the maximum ROI from their ad spend. She knows how to combine the most powerful organic strategies, funnel strategies, and ad strategies to get her clients 6 figure launch results without a 6-figure ad-spend.
Things you will learn in this episode:
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- 45 Seconds to connect and convert
- The 3 pieces to building a funnel that converts
- The best types of ads to run prior to a launch
- 6 figure launch without a 6 figure ad spend
- Budget and focus starting ads with low budget
- How soon before event to run ad
- Difference between FB vs. IG ads
- and much more…
Lucy Liu is a master life coach helping women uplevel in business and life to confidently live an epic life! She is an unshakable optimist, wife, mom, entrepreneur, workshop facilitator, motivational speaker, best selling author and podcast host of The Lucy Liu Show.
Entrepreneurs & high achievers hire her to see clarity and take quantum leaps FAST. Because most of them are overthinking, scattered and self-doubting. She's best at helping you get unstuck, make faster decisions and fulfill higher potential. Bottom line: not only make more money and impact, but have more fun and live an EPIC life by design.
She has been featured in Medium, VoyageLA, Elephant Journal, ThriveGlobal, South China Morning Post and dozens of other media outlets. 
