96 Brand Affinity To Unstoppable Brand With Stacey Ruth

Guest featured in this episode:

Stacey Ruth is an acclaimed marketer, entrepreneur, minister and award-winning author with two multimillion-dollar agencies under her belt.

She has been acknowledged as one of the Top 50 Entrepreneurs in Atlanta, and twice as one of the Top 100 “It” Agencies by Experiential Marketer Magazine.

She did all this while struggling with two failed marriages, imposter syndrome, overwhelm and stress-related health issues. Both she and her businesses survived the fallout of 9/11, deep recessions, and internal dysfunction, where many of her nearest competitors were forced to close. This was when she learned how we all can rise above circumstances and become irresistible and unstoppable.

Stacey is the author of Own Your Own Shift: The Power, Passion and Freedom to Be Unstoppable.

Things you will learn in this episode:

• What exactly is brand affinity?

• Why is it so important?

• What makes a brand so special?

• So what do brands with brand affinity have in common?

• How about brands without brand affinity?

• Is brand affinity available to all business sizes?

• What are the most common differentiators?

• and much more…