Guest featured in this episode:

Heater Desantis is the CEO of Publicity For Good, a PR agency that helps purpose-driven brands get in the media.

Things you will learn in this episode:

  • Why is press so important? 

  • What is the secret to getting into the media?

  • Can a complete newbie get featured in the media?

  • What are the criteria for a good story? 

  • What type of media outlets do you recommend a beginner to start?

  • What are some different ways you can get into the media? 

  • What are some things to keep in mind when writing a pitch?

  • What do you need to know about pitching to your local TV station?

  • And much more!
 
Connect with Heather Desantis

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