Guest featured in this episode:
Conversion copywriter. Copywriting coach. Word slinger. Wing woman.
No matter what you call her, Erin Ollila’s job is to step in and show the world just how incredible her clients truly are.
With over 15 years of publishing experience and an MFA in Creative Writing, she gets what it takes to ideate, create, and implement smart SEO website copy and strategic content campaigns.
When Erin’s not cheering on creatives and service-based entrepreneurs or hosting the Talk Copy to Me podcast, you can catch her indulging in ice cream and spending time with her family in southeastern MA.
Things you will learn in this episode:
- From copywriter point of view, What makes a good customer testimonial?
- Get the timing right. When is the best time to get this testimonial?
- Provide multiple options to make it easy for them.
- Customize your template.
- Give them the option to keep their testimonial short and sweet.
- Pose simple questions that yield nice customer quotes.
- Give customers a reason to say yes.
- Prepare a testimonial page on your website.
- And so much more…
Lucy Liu is a global business strategist and certified life coach helping high achieving
women in life transitions unstuck, kiss overwhelm bye, cultivate rockstar confidence, see clarity, reach dream goals, and live a joyful fulfilling life! She is an unshakable optimist, wife, mother, easy-going entrepreneur, certified #IamRemarkable women empowerment workshop facilitator, and international motivational speaker. She is the author of two international bestselling books and also inspires as the host of her weekly podcast The Lucy Liu Show, which is the fueling station for your mind, business and life. She has been featured in Medium, VoyageLA, Elephant Journal, ThriveGlobal, FOX, CBS, NBC and dozens of other media outlets. 
